Five Reasons Your Blog Needs It's Own Instagram Account
Business Instagram or personal? This is a question that many bloggers struggle with. When I started my blog, I was using my personal Instagram. After a while, I began to realize that there was a struggle here. There was something about merging the two that just felt sloppy to me. In the end, I decided that my blog needed it's own Instagram account. Here are five reasons your blog or business needs its own account.
When you have one Instagram account, there are tons of pictures on there prior to starting your business. When you start a new account, you get a fresh start that is all about your blog or business. This is not to say you can't use any pictures from your personal page but they can be strategically placed. Your blog needs it's own Instagram account so it doesn't look "messy."
Starting a separate Instagram account, solely dedicated to your blog or business will bring genuine followers. The people who follow the page are there because they saw something they liked and will be a potential customer.
Your family and friends are probably not your target audience. When you start separate page, you get to connect with your target audience in a way that you wouldn't be able to on a personal page. I started a new page because I wanted the people who saw my content to see it because they choose to not because they were grandfathered into it.
When you're running a blog or business, you choose business colors and graphics. Many of the most popular blogging Instagram accounts stick to a particular aesthetic, and they're always on brand. You want to use your personal page the way you please without worrying about being "on brand." Your blog needs it's own Instagram account because creating a brand is a part of being a successful blogger.
As a blogger, you choose to share as much or as little as you want with your audience. I personally like to share pictures of my nieces and nephews and like to keep that separate from my blog, because they don't have anything to do with being a Millennial Girl. For some, who would like to keep their children, relationship, or other things private but want to share it with their close followers; they can do so when they separate their pages.
All in all, I believe that it's important to separate your blog and personal Instagram accounts. Your business will not appeal to everyone, make sure that you're posting to an audience who cares.
Do you have separate accounts or did you merge your blog/business and personal accounts?